Seller Profile

Overview

The Seller Profile operation provides a complete transparency report on any Amazon seller. While most storefronts only display a generic name to customers, this operation extracts the hidden legal identity, business address, and comprehensive performance metrics of the seller.

By aggregating feedback trends and legal information, it serves as a powerful tool for brand protection, competitive analysis, and verifying supplier legitimacy across all Amazon marketplaces.

Key Capabilities

• Legal Identity Discovery: Reveal the "Business Name" and "Business Address" behind any Amazon storefront.

• Feedback Trend Analysis: Access granular feedback percentages (Positive, Neutral, Negative) broken down by 30 days, 90 days, 12 months, and Lifetime.

• Detailed Feedback Logs: Retrieve the latest customer reviews, ratings, and even Amazon-suppressed (strikethrough) feedback comments.

• Seller Communication: Get direct "Ask a Question" and Storefront https://www.google.com/search?q=links for the specific seller.

Use Cases

1. Brand Protection & Enforcement Are unauthorized sellers listing your products? Use the Seller Profile operation to unmask their legal entity and physical address to take direct legal action or report them to Amazon with accurate data.

2. Competitive Benchmarking Compare your own seller feedback velocity and rating with your top rivals. Analyze their "About this seller" description to understand their customer service philosophy and value proposition.

3. Review Management Analysis Monitor the feedback array to see if a seller frequently has negative reviews struck through by Amazon. This provides insight into their fulfillment strategy (FBA vs. FBM) and how Amazon handles their customer disputes.

Who Can Benefit?

• Brand Owners & Legal Teams: Identify unauthorized sellers and retrieve their legal business addresses for enforcement (Cease & Desist).

• Online Arbitrageurs: Verify the reliability of a competitor or a potential supplier by auditing their 12-month negative feedback ratio.

• Marketplace Investors: Perform due diligence on a seller's reputation and customer service history before acquisition.

• SaaS Developers: Build seller monitoring tools or Chrome extensions that display seller legitimacy data directly on Amazon pages.

Accepted Input Types

To retrieve seller data, you must provide one of the following parameters:

• seller_id: The unique marketplace identifier for the seller (e.g., AXCB29L39I26U).

• url: The full Amazon seller profile/storefront URL.

Available Through

• Real-Time Integration: Get instant results for on-the-fly verification and individual seller due diligence.

• Bulk Integration: Audit thousands of sellers or competitors asynchronously to identify legal entities at scale for brand protection.

Ready to Dive In?

Now that you understand how the Seller Profile operation can unmask legal identities and provide deep insights into seller reputation, it's time to start building.

In the next section, we will walk you through the technical implementation. You will learn how to construct your request using either a url or a seller_id and how to parse the detailed business information from the response. Let's make your first request!